Currently, the core demands of domestic MPV users are upgrading from a single focus on spaciousness to a luxurious and comfortable experience across all scenarios. Based on a precise understanding of the current MPV market needs, the Buick GL8 family has achieved steady sales growth through continuous self-iteration and a solid push for new energy transformation. Latest data shows that from January to October this year, the GL8 family's cumulative sales exceeded 100,000 units. Among them, the GL8 Land Cruiser continued its strong sales momentum, achieving five consecutive months of top sales in the 250,000 RMB-level new energy MPV segment, opening up a new growth engine in the new energy family MPV market. The GL8 Land Zun, built to the industry's highest standards, continuously enhances its luxurious comfort and intelligent experience, becoming the top choice for users of luxury cars like those from BBA (BMW, Mercedes-Benz, Audi) who are upgrading or replacing their vehicles.
It's worth mentioning that the GL8 Grand and GL8 Grand Hybrid, equipped with the "True Dragon" plug-in hybrid technology, have been favored by many families this year. Looking at the sales composition of the entire GL8 family, these two new energy MPVs account for 60%, with family users making up an even higher 80%.
In the era of new energy vehicles, the GL8 remains the top-selling MPV.
As we all know, the new energy vehicle market is seeing new models released every month, which has become the norm in the industry. Many new energy vehicle manufacturers choose to shorten product development cycles to quickly launch new models to the market, but they haven't paid enough attention to quality and safety. However, Buick GL8, as a car brand that understands Chinese consumers and the MPV market, has always adhered to its original car-making philosophy, focusing on users and actively promoting intelligent electrification to achieve product advancement. Its consistently strong market performance proves that the GL8's leading position is not limited by its energy source; in the new energy era, the GL8 remains the undisputed champion in MPV sales.
Taking the GL8 Land Cruiser, a highly sought-after model in the current 250,000 RMB-level new energy MPV market, as an example, it is equipped with the acclaimed Buick "True Dragon" plug-in hybrid system. With a combined CLTC range of 1420km and a combined energy consumption of only 1.25L per 100km, it achieves zero fuel consumption for urban commuting and eliminates the need for refueling on long-distance trips, saving users nearly 5,000 RMB per year. Its excellent performance of "fuel efficiency under all conditions and seamless operation from full charge to depleted battery" further solidifies its reputation for being "easy to drive, easy to use, economical, and reliable." Furthermore, in the 2025 New Energy Extreme Range Test conducted by a third party this year, the GL8 Land Cruiser won first place in both extreme range and combined fuel consumption across all MPV categories, becoming a "double champion" among new energy MPVs.
Meanwhile, the GL8 Land Cruiser has carefully listened to the real needs of 2 million users, creating a truly comfortable 7-seater space. Even with all 7 seats occupied, every seat is comfortable, and the elderly and children won't experience motion sickness on long journeys. By refraining from using folding third-row seats, it ensures maximum safety for all three rows of passengers. With the third-row seats folded down, the trunk can easily accommodate a full set of camping equipment, including tents, folding tables and chairs, and barbecue grills. It can even fit children's bicycles and pet supplies, truly enabling "a fully loaded car, ready to go anytime." Combined with an industry-leading mother-and-baby-grade health cabin with electromagnetic radiation lower than that of a mobile phone, the GL8 Land Cruiser is the most reliable choice for safe family travel.
The other model, the GL8 Grand Hybrid, positioned as a "first-class new energy vehicle for the whole family," is equipped with the upgraded "True Dragon" plug-in hybrid Pro system. Its CLTC combined range reaches 1450km, the best in its class, making family trips during holidays easier and more worry-free. Its pure electric range reaches 202km, achieving "one charge a week, commuting freedom." Furthermore, the GL8 Grand Hybrid is the industry's first plug-in hybrid MPV to support 5C supercharging, requiring only 15 minutes to charge from 30% to 80%, making charging more efficient and convenient. In terms of performance, the "True Dragon" plug-in hybrid Pro system uses a fully self-developed P1+P3 plug-in hybrid electric drive unit, capable of outputting 292kW of combined power and 580N·m of combined torque. It accelerates from 0 to 100km/h in 7.8s, overtaking from 80-120km/h in 5.2s, and achieves a WLTC fuel consumption as low as 6.83L/100km in a depleted state, with a combined energy consumption as low as 0.93L/100km. In addition, the system uses the Autel 2.0 standard ternary lithium battery, which has the advantages of high safety, high performance and long life.
The GL8 Avenir is available in Avenir version across the entire range, showcasing Buick's profound understanding of luxury in MPVs. The newly added exclusive "Purple Aura" color utilizes an eight-layer coating process, perfectly blending Eastern aesthetics with modern technology. This design language is not only a tribute to traditional luxury but also a reflection of the brand's aesthetic upgrade in the new energy era. Inside, the "Purple and White" theme conveys elegance through simple lines and patterned quilting. Materials include microfiber suede and North American full-grain Nappa leather. All three rows of seats come standard with high-quality materials, even featuring Australian imported wool floor mats in the footwell area. This ultimate pursuit of luxury not only meets the comfort needs of family users but also solidifies the GL8's high-end image in business settings. The second-row first-class seats support a 320mm ultra-long travel and a "cloud mode," featuring full-area heating and enhanced massage functions. The third-row seats add 180-degree electric adjustment, flexibly converting into a rest or entertainment space. Among the more than 20 luxury features that come standard with the GL8 Avantgarde, many are unique in its class: a 2.8-meter silver wing light carpet, an electrically retractable air vent design, a light-sensitive touch panel, integrated opposing hidden door handles, a smart docking station, an EYEMAX 30-inch curved 6K screen, a flexible concierge island (with a heated and cooled compartment), and 180° electrically adjustable third-row seats, etc. These features not only create a differentiated competitive barrier but also perfectly meet the core needs of mid-to-high-end MPV users for "ceremony" and "comfort".
High resale value becomes a "lifetime advantage," ensuring users have no worries after purchasing a car.
The recently concluded "GL8 True Dragon Plug-in Hybrid Extreme Range Challenge" attracted a large number of car owners from across the country to participate. In the preliminary rounds, several car owners in the seven competition areas achieved real-world range results of over 2,100 kilometers, adding a strong sense of competition and more highlights to the challenge, and showcasing the GL8 New Energy's ultra-long range capabilities to the industry. The recently concluded national finals took place in Hainan, simulating the typical family road trip scenario (carrying family and luggage, with air conditioning running the entire time). GL8 New Energy champions from across the country gathered together for three days and nearly 1,000 kilometers of intense competition. With the combined strength of its ultra-long range and reliable performance, the GL8 Land Cruiser and GL8 Land Premium achieved a combined range of up to 1,479 kilometers, continuing the trend of "reverse overestimation" of its capabilities. At the same time, its combined energy consumption was approximately 4.8 liters per 100 kilometers, demonstrating its true "mobile fuel-saving king" nature. There's no denying that the GL8 New Energy was invincible in this range challenge, proving the logic that "the GL8 New Energy is an indispensable choice when buying a family MPV" with its unparalleled strength in "full charge and low battery in one go, and dual champion in range and energy consumption".
Moreover, the GL8 is a true "hard currency" in the MPV market, consistently ranking among the top joint venture mid-to-large MPVs in terms of residual value. Recently, the "2025 Q3 China Automotive Residual Value Ranking," jointly released by the Automotive Finance and Residual Value Research Committee of the China Council for the Promotion of International Trade Automotive Industry Branch and Lanbenjia, was published. The GL8 Land Cruiser, with a one-year residual value of 67.78%, surpassed models like the Denza D9 and Voyah Dreamer, winning the title of champion in residual value among domestic plug-in hybrid MPVs. Thanks to its long-standing market leadership and solid user reputation accumulated over the years, the GL8 family truly ensures worry-free car purchases, even in the current era of booming new energy vehicles, allowing users to avoid anxiety about vehicle residual value.
It's evident that the Buick GL8 family, through the deep integration of industry-leading new energy technologies with luxurious comfort and intelligent technology, has not only maintained its traditional advantages but also injected new vitality into the entire new energy MPV market, enabling it to maintain its leading position in fierce competition. The legendary story of "having a family, a career, and a GL8" will continue to be written in the future.
